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Hocoscopes

What's in the stars? Hocoscopes was created as original content for PromGirl.com's 2017 Homecoming Season. It was intended to encourage email newsletter sign-ups and capture user birthday information. From initial prototyping to coordinating final production with developers, I designed the logo, iconography, and user interface for a mini-site that displays monthly and yearly horoscopes for the 12 zodiac signs, each with a curated selection of products. 

User interface specification document here.  Click here to view the live site. 

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What's in the stars? 

Original content to promote PromGirl's zodiac-themed collections for the 2017 Homecoming Season.

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From initial prototyping & wire-framing to coordinating development, I oversaw the art direction and production of the entire campaign. I designed the logo, design system, and user interface for a mini-site that displayed monthly and yearly horoscopes for 12 curated zodiac-themed collections.